For well-known companies and sole traders, the smooth and uncomplicated sale of goods via the Internet is an important pillar in digital commerce. In Vienna and across the country, the classic retail store is becoming less important for many retailers who want to use the lean structures of online sales instead. Nowadays, it is no longer difficult to set up an online shop, which, if implemented correctly, can become a true sales machine. Professional help is advisable for setup and optimization.
Lay the foundation stone with a full-service agency
Many companies discover online direct sales as a complementary sales measure, even when traditionally working offline with a sales team or middlemen. Building a first online shop becomes a challenge because other forms of sales and marketing have to be learned. Ideally, this should be done with an experienced and professional partner who, as a full-service agency, will help in all matters.
A content management system (CMS) is indispensable today as the technical basis of the shop. WordPress is the world's leading system, other CMS are more responsive to the specific needs of individual industries or with regard to technical framework conditions. For the first online shop, WordPress is a sensible choice, from small retailers to large corporations.
Individual design to match your corporate identity
Working with a full-service agency is not expensive and can be influenced by various factors when setting up an online shop. For example, a CMS like WordPress offers a huge selection of themes that influence the graphic appearance of the online shop to be created.
Of course, a coordination with the retailer's corporate design is desired. A completely individual shop design does not necessarily have to be developed for this; the selection and color adaptation of a theme can reduce the price for the implementation of the shop. The same applies to the assumption of further tasks in the shop setup after one-time instructions from the agency. Independent management without programming knowledge is another major advantage of the CMS.
Easy introduction to customizing the shop
Agencies provide a comprehensive service from the installation of a CMS system to the introduction to creating their own content, whereby the principle applies to shops as well as classic websites. By separating the content and graphic level, as is the case with WordPress & Co., users do not have to fear any effects on the web design when changing content. This gives you the freedom and security to place and change products in the online shop without affecting their appearance and functionality. The implementation of the corresponding steps is quickly learned, especially with an uncomplicated, professional introduction.
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